TOCA Executive Director Den Gardner (left) and Project EverGreen Executive Director Cindy Code (right) present Norman Goldenberg with the 2019 Environmental Communicator Award. PHOTO: PROJECT EVERGREEN
Norman Goldenberg received the 2019 Environmental Communicator of the Year Award from the Turf & Ornamental Communicators Association (TOCA).
For nearly 60 years, Goldenberg has been in the professional lawn, landscape and pest management industries. His government affairs expertise and acumen for working with regulators has helped businesses navigate the inherent challenges of working with pesticides both residentially and commercially, according to Project EverGreen.
Cindy Code, executive director of Project EverGreen, presented the award to Goldenberg during TOCA’s 30th Annual Conference in Charlotte on May 1. The award recognizes individuals for outstanding communications efforts regarding green space and environmental issues.
Goldenberg is known for his daily emails detailing local, state and national news surrounding pesticide and fertilizer use. “This award caps off a long 57-year career. I respect and appreciate this award,” Goldenberg said during his acceptance speech. “Communications have and always will be vital to factually sharing the messages that represent our business. But don’t make the mistake of assuming your story has been heard; it’s an ongoing process.”
The 21st recipient of the award, he started his career with a BS in entomology from the University of Florida. He owned his own pest control company — Alert Lear Pest Control in Miami — before selling it and beginning a 28-year career at Terminix and TruGreen. LM‘s sister publication, Pest Management Professional (PMP), named Goldenburg a 2008 PMP Hall of Famer.
Goldenberg formed Namron Business Associates in January 2014 to bring his experience in the lawn care and pest management industries to other companies and associates.
“Norman is a true gem. His knowledge, energy and compassion make him a true industry champion,” Code said. “His tireless efforts to communicate factual and up-to-date information on vital issues impacting business owners and consumers are admired and appreciated by thousands nationwide. Norman is a natural environmental communicator and deserving of this prestigious award.”
Previous Environmental Communicator Award recipients include:
2018 – Mayor Mike Duggan, Detroit, Michigan
2017 – Dr. Frank Wong, Bayer Environmental Science
2016 – Dr. Dave Shetlar, The Ohio State University
2015 – Dr. Brian Horgan, University of Minnesota
2014 – Brandon Horvath, University of Tennessee
2013 – Phil Fogarty, Weed Man and Crowley’s Vegetation Management
2012 – Dr. Frank Rossi, Cornell University
2011 – Anthony Williams, formerly Marriott Golf and golf course consultant
2010 – Christopher Gray, formerly Marvel Golf Club
2009 – Drs. Larry Stowell/Wendy Gelernter, PACE Turf
2008 – Allied Golf Associations of Colorado
2007 – Helen Stone, Southwest Trees & Turf magazine
2006 – Kevin Trotta, grounds manager/IPM specialist, Cornwall, NY
2005 – Jeff Gullickson, Spokane Country Club
2004 – Rod Dodson, Audubon International
2003 – Allen James, former CEO, RISE
2002 – Doug Fender, former executive director, Turfgrass Producers International
2001 – Tim Doppel, Atwood Lawn Care
2000 – Bill Love, W.R. Love Golf Architecture
1999 – Mark Welterlen, former publisher Grounds Maintenance magazine
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